Press Information- Mercedes-Benz India to launch its new Initiative
Auto Expo has been a platform associated with launching new products and
exhibiting newer technological marvels. Mercedes-Benz India, in the 11th Auto
Expo, will however launch a unique platform apart from launching two of its new and
stunning products which evokes motoring passion.
In a distinct showcase Mercedes-Benz India would be launching mb. Inspired – a
unique Initiative which showcases the face of Mercedes-Benz across varied creative
fields. mb. Inspired! results in a very personal perspective that reveals new ways of
thinking and spreads inspiration.
‘Best or Nothing’ has always inspired Mercedes-Benz and has been the guiding
philosophy of the brand. It has inspired Mercedes-Benz in pioneering numerous
technological innovations in the automotive domain, which has resulted in
benchmarking product offerings from the company’s portfolio, that has won
admirations of million of customers world over and continues to aspire millions
more. Mercedes-Benz would be promoting this philosophy in India through the mb.
A new vibrant and young India is on the rise and it is driven by youth and their
Mercedes-Benz India Private Limited. E-3, MIDC, Chakan. Phase-III, Chakan Industrial Area, Kuruli & Nighoje, Tal: Khed. Pune- 410501. India.
Tel: +91 2135 673000 / 395000; Fax: +91 2135 673953
rising aspirations. It’s an India which is fearless in taking risks and doesn’t fear
failure. Mercedes-Benz India commemorates these young youth inspirational icons
through mb. Inspired! It’s an initiative which synergizes the Mercedes-Benz ethos
across various creative, sporting, business and lifestyle universes. The result is a
collaborative perspective that fuels new ways of thinking and inspires.
Speaking on the initiative Debashis Mitra, Director, Sales & Marketing, Mercedes-
Benz India said “mb. Inspired! is a bridge to connect avant-garde talent in India with
the brand Mercedes-Benz. This unique initiative will be an impetus in promoting
young talents and also help us in communicating our brand values more clearly to our
Mercedes-Benz India Pvt. Ltd.: Tel. 021 35673000
Shekhar Das Chowdhury:
e-mail: shekhar.daschowdhury@daimler.com
e-mail: ghazal.javed@daimler.com
Shrihari Rao + 91 9819331931 email: srao@perfectrelations.com
Subham Chakraborty +91 9167197911 email: schakraborty@perfectrelations.com
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