Sales Performance: Mercedes-Benz India September 2011
Mercedes-Benz India continues momentum well into the second half of the year with a total sale of 745 units in the month of September 2011, recording a growth of 12% over September 2010 (September 2010: 664 units). The company also grew by 35% by clocking 5635 units in the period from January-September 2011 as compared to the same period in 2010 (January-September 2010: 4159 units).
Major enablers driving this growth have been the company’s flagship sedan: the E-Class and the company’s best seller-the C-Class. While the E-Class sold 333 units in September 2011 recording a 30% growth Y-o-Y (September 2010: 257 units), the newly launched C-Class remains a favourite by selling an impressive 293 units a health growth of 30%, thereby retaining its segment leadership yet again. Another segment leader from Mercedes-Benz portfolio, the S-Class sold 49 units.
In the period from January-September 2011, Mercedes-Benz India grew by a healthy 35% clocking 5635 units as compared to January-September 2010. Mercedes-Benz India’s sedan segment comprising the C-Class, E-Class & the S-Class grew steadily at 30% in the January-September 2011 period by registering sales of 4905 units (Jan-Sep 2010: 3748 units).
Mr. Debashis Mitra, Director, Marketing & Sales elaborated, “The growing preference amongst customers for a premium brand like Mercedes-Benz reiterates their faith in our exciting product offering, world class after sales service and our impeccable brand value. The launch of the exciting New C-Class and the aggressive launch calendar this festive season has helped us retain the ongoing good momentum. Overall we are going good and well on course towards achieving our targets and are bullish on the future.”
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